not another empowerment program
Money Is Power.
It's Time Women
Controlled Both.
CFA Charterholder
Former CNBC & BNN Anchor
25 Years Watching Money Shape Power..
When I was 12, my father sat me down and said something I’ve never forgotten:
“Saij, life isn’t fair to women — let alone brown women.”
He wasn’t trying to be cynical. He was being protective and practical. My parents modelled it too. Every decision they made showed me that money was never just about survival. It was about security, choices, and the freedom to write your own story.
I’ve spent 25 years in the rooms where money decisions get made — as an investment strategist, an advisor to high-net-worth individuals, and an anchor for CNBC Asia and BNN Bloomberg.
And in all those years, one thing has not changed: 80% of the financial experts in those rooms are men. Not women. Men, who hold the power, influence, capital and ultimately, control our lives.
“I built Saij Elle because the most important financial conversations keep happening in rooms that women aren’t invited into. That ends here.”
Saij Elle exists to change that. Not with soft skills or leaning-in frameworks — with real financial fluency, the kind that changes how women think, negotiate, invest, and lead their lives personally and professionally.
This is financial education built by a woman, for women, backed by 25 years of expertise and an unshakeable commitment to closing the gap.
Expertise you can trust
Not Another
Finance Expert.
Proven Track Record
With 25+ years in finance — from business TV journalism to wealth and investment strategy — she's helped more than 25,000 women worldwide understand complex financial concepts and take charge of their financial future at work and home.
Unique Media Background
Saijal is an award-winning anchor for CNBC Asia and BNN Bloomberg and has shared financial insights with 300 million viewers globally. She's also the creator of the Strictly Money show, Canada's only national personal-finance show.
Certified Experience
As a Chartered Financial Analyst (CFA) charterholder since 2003 and a former advisor to high-net-worth individuals, her insights are backed by professional credentials — placing her among the top finance experts in the US and Canada.
Corporate Collaboration
She's partnered with leading companies including Google, DBS Bank, Lawyers Financial and BMO to design and implement financial wellness solutions that prioritize diversity and inclusion, tailoring programs that resonate across cultures and industries.
To make financial agency a source of leadership power for women—personally and professionally.
So they become powerful contributors to a more equitable world. Not through empowerment platitudes — through real financial skills, measurable outcomes, and the confidence that comes from knowing how to think, talk and lead with money.
We envision a world where women’s financial power shapes stronger families, organizations, and economies.
Women who control more capital, make more decisions, and lead more confidently with money create effects that compound outward: into households, boardrooms, and economies. That’s what financial fluency at scale produces. And that’s what we’re building toward.
Closing the Financial
Gap for Women
Women face unique challenges in building wealth and are exponentially more at risk of outliving their savings. That’s why we offer a disruptive approach to financial education — helping women manage finances personally and professionally, the right way.
The Gender Wealth Gap
Women save less and receive smaller pensions than men due to a persistent 20% wage gap, career breaks for caregiving, and systemic inequities. This compounds into a 40–50% wealth gap in retirement.
Longer Life Spans
Women typically outlive men by 4–6 years, requiring them to stretch fewer resources over a longer retirement. The financial stakes are higher — and the planning needs to reflect that.
Rising Single-Person Households
As more women are single by choice or circumstance, there's a 90% chance that women will be the sole financial decision maker at some point in their lives.
Financial Stress
Women report higher financial stress than men, leading to emotional and physical health impacts that reduce productivity at work and at home. Financial fluency is the most direct solution.
The Impact Speaks for Itself.
