how to start financial planning

Why Me

Saijal Patel

Founder & CEO

Why Me?

I owe much of my financial wisdom to my parents. I’m one of the fortunate ones.

At the age of 7, they taught me the value of working for a dollar.

When I was 12, dad warned me that the playing field for opportunities was not fair – not for women and certainly not for minority women. “The only way to level it is through education and being smarter with your money,” he’d say.

At age 15, mom instilled in me to save for a rainy day and never, ever be financially dependent on anyone if I had a choice.

And at 16, I started investing money I earned from a part-time job.

You can say I fell into the world of finance. It was by accident initially. However, my curiosity about money and the economy would later lead me to study finance and accounting at university. I would begin my career advising clients where to invest their money and how best to reach their financial goals. As a Chartered Financial Analyst holder, I would hold various positions as a financial strategist. And, as a former anchor and correspondent for Canada’s CTV based in Toronto, and CNBC Asia based in Singapore, I’d put my severe shyness aside to deliver commentary and analysis on world economies, stock markets, and corporate news to more than 300 million households around the world. My coverage would earn me recognition as one of the most influential South Asian Women Executives in the Media and Entertainment Industry.

What I didn’t know then that I now appreciate, is how lucky I am.

Learning how to manage money is one of the most important life skills we can have, yet many people and especially women, are not given the opportunity to learn it at school or at home. What’s worse is we’re told “money is a man’s world”. To add salt to the wound, the male-dominated financial industry is alienating women by failing to understand their financial priorities and views towards money.

So is it a surprise that so many women are overwhelmed when it comes to handling their finances? Of course not.

I believe every woman deserves to have a happy, fulfilled financial life. They must own their financial security. And to get there, they need a bit of help.

I want to erase the money stigma and shame many women feel (through no fault of their own). I want to empower them to reach their financial and life goals. And I’m committed to working with the public, especially the financial sector, to better serve women and advocate for their financial wellness.

That’s why I started Saij Elle.

Saijal Sign

Why Me?

Saijal Patel

Founder & CEO

I owe much of my financial wisdom to my parents. I’m one of the fortunate ones.

At the age of 7, they taught me the value of working for a dollar.

When I was 12, dad warned me that the playing field for opportunities was not fair – not for women and certainly not for minority women. “The only way to level it is through education and being smarter with your money,” he’d say.

At age 15, mom instilled in me to save for a rainy day and never, ever be financially dependent on anyone if I had a choice.

And at 16, I started investing money I earned from a part-time job.

You can say I fell into the world of finance. It was by accident initially. However, my curiosity about money and the economy would later lead me to study finance and accounting at university. I would begin my career advising clients where to invest their money and how best to reach their financial goals. As a Chartered Financial Analyst holder, I would hold various positions as a financial strategist. And, as a former anchor and correspondent for Canada’s CTV based in Toronto, and CNBC Asia based in Singapore, I’d put my severe shyness aside to deliver commentary and analysis on world economies, stock markets, and corporate news to more than 300 million households around the world. My coverage would earn me recognition as one of the most influential South Asian Women Executives in the Media and Entertainment Industry.

What I didn’t know then that I now appreciate, is how lucky I am.

Talk to saijal

Learning how to manage money is one of the most important life skills we can have, yet many people and especially women, are not given the opportunity to learn it at school or at home. What’s worse is we’re told “money is a man’s world”. To add salt to the wound, the male-dominated financial industry is alienating women by failing to understand their financial priorities and views towards money.

So is it a surprise that so many women are overwhelmed when it comes to handling their finances? Of course not.

I believe every woman deserves to have a happy, fulfilled financial life. They must own their financial security. And to get there, they need a bit of help.

I want to erase the money stigma and shame many women feel (through no fault of their own). I want to empower them to reach their financial and life goals. And I’m committed to working with the public, especially the financial sector, to better serve women and advocate for their financial wellness.

That’s why I started Saij Elle.

Saijal Sign

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