Women Led Financial Education & Wellness Advisor in US/Toronto - Wealth Management Expert

Women’s Financial Leadership Programs

The Financial Voice
Women Trust.​​

25 years of financial expertise.  A former CNBC and BNN anchor.  An unshakeable belief that when women master their money, everything changes.

As Seen & Heard On

See what we’re about
The Saij Elle Impact

We teach women
to wield money.
Not just manage it.

We’re transforming how ambitious women think about, engage with, and lead through money.

Most financial education teaches women to manage money carefully. We teach them to wield it powerfully — as a source of influence, strategic advantage, and long-term security.

Inside our Strictly Money community, you’ll develop the clarity, confidence, and financial fluency to invest with intention, negotiate from strength,  command boardroom conversations and grow wealth on your own terms.

The space for this conversation has always existed. It just wasn’t built for women. Until now.
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Personal Solutions

Two Ways to Build Your Financial Authority.

Step In — where financial mastery begins

Strictly Money Core

A complete personal financial transformation system. Go at your own pace and come out the other side with the clarity, confidence, and financial skills to invest, grow, and protect your wealth.

Step Up — For Women Who Mean Business

Strictly Money Collective

Everything in SMCore, plus Business Fluency for Leaders. For the executive, entrepreneur, or high-achiever who wants financial mastery to match her professional game. 

Organizations That Have Worked With Saijal

For Organizations

Invest in Your
Women Leaders.
Watch What Happens.

Whether you’re sponsoring women into the Collective, bringing Saijal in to speak, or looking for a strategic partner on women’s financial wellness — this is where it starts.

Corporate sponsorship is into the SMCollective only.

Financial Coaching for Women2
What They Say

The Impact Speaks for Itself.

Saijal delivers honest, approachable, no-nonsense sessions on financial well-being that speak to everyone from CEOs to new graduates. She takes the taboo out of speaking about financial matters. I highly recommend engaging Saijal.
Donna Cotter
CEO, SunLife International
You will not regret working with Saijal for your next corporate event. She was responsive, solution-oriented, and collaborated well with our team to ensure all details were planned and executed flawlessly.
Tina Taeput
Legal Counsel, Equifax Canada
Saijal builds financial literacy and confidence, judgement-free — the frank discussions about money that too often have excluded women.
David Camps
VP Marketing & Client Experience

CFA Charterholder
Former CNBC & BNN anchor

Meet Saijal

25 Years in Finance.
One Unwavering Mission..

Saijal Patel is a CFA Charterholder, award-winning business journalist, and former anchor for CNBC Asia and BNN Bloomberg — with 25+ years of financial expertise across North America and Asia.

She created and hosts Strictly Money, Canada’s only national personal finance show, and has built a community of over 25,000 women committed to taking control of their financial futures.

“I built Saij Elle because I spent 25 years watching the most important financial conversations happen in rooms that women weren’t invited into. That ends here.”
In the News

How a chance meeting with the Premier of Ontario led to Saijal bringing financial literacy into high school classrooms across the province.

Ready to Start?

Your Financial Future
Starts Right Here.

Whether you’re a woman ready to take command of your money, or an organization investing in its women leaders — you’re in the right place.