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Why Work With Me

Saijal Patel

Founder & CEO

Personal Finance & Financial Wellness Expertise
with Saij Elle

Hi! Let me introduce myself.

I’m a personal finance expert and wellness consultant, personal financial planning educator, a business TV anchor, and a financial coach in Toronto and worldwide – with more than 20 years of experience under my belt!

You’ve come to the right place:

If you want to learn smart financial skills

So you can thrive and reach financial freedom – then I’m here to teach you what I know!

If you want to empower your employees or female clients

To build a healthy financial life – then I’ll work with you to achieve your goals!

There are a lot of  “personal finance experts” who will claim they have the experience and expertise to help you reach your financial goals…but how do you know?

  • Do they walk the talk or do they simply repeat what they read in books?
  • Are they good at one specialized area but claim they know a lot more?
  • Do they throw out a bunch of rule-of-thumbs or do they understand finance is personal?

How can you trust someone to help you make your most important financial decisions?

I’ll let you judge what I offer for yourself.

My Credentials

20+ years of in-depth financial expertise & experience

  • Producer and host of Canada’s only national personal financial program, Strictly Money, shown in more than 7 million homes.
  • An award-winning business reporter and TV anchor for Canada’s Business News Network based in Toronto, and CNBC Asia based in Singapore, delivering commentary and analysis on world economies, financial markets, and corporate news to more than 300 million households around the world.
  • A Chartered Financial Analyst holder (2003).
  • Former financial advisor and high-net-worth personal financial analyst.
  • Worked in equity research analyzing stocks and markets.
  • Have taught personal financial topics to more than 10,000 people in Canada, the U.S., Hong Kong, Singapore, Japan, the U.K., and Australia.
  • Have worked with some of the largest companies in the world to help deliver their financial wellness objectives including Google, HSBC, DBS Bank, Kobo Rakuten, Manulife Financial, National Bank Financial, BMO Global Asset Management, and RBC.
  • Was the head of PR in Asia at one of the largest insurance companies in the world.
  • Studied finance and accounting at the University of Manitoba.
  • Received Certified General Accountant designation (CGA, now CPA- 1998).
Strictly Money Program
Work With Me!

Why Work With Me?

Saijal Patel

Founder & CEO

Financial Wellness Expertise
with Saij Elle

Hi! Let me introduce myself.

I’m a personal finance expert and wellness consultant, personal financial planning educator, a business TV anchor, and a financial coach in Toronto and worldwide.

You’ve come to the right place:

If you want to learn smart financial skills

So you can thrive and reach financial freedom – then I’m here to teach you what I know!

If you want to empower your employees or female clients

To build a healthy financial life – then I’ll work with you to achieve your goals!

There are a lot of “personal finance experts” who will claim they have the expertise and experience to help you achieve your financial goals… but how do you know?

  • Do they walk the talk or do they simply repeat what they read in books?
  • Are they good at one specialized area but claim they know a lot more?
  • Do they throw out a bunch of rule-of-thumbs or do they understand finance is personal?

How can you trust someone to help you make your most important financial decisions?

I’ll let you judge what I offer for yourself.

My Credentials

25+ years of in-depth financial & story-telling experience

  • Producer and host of Canada’s only national personal financial program, Strictly Money, shown in more than 7 million homes.
  • An award-winning business reporter and TV anchor for Canada’s Business News Network based in Toronto, and CNBC Asia based in Singapore, delivering commentary and analysis on world economies, financial markets, and corporate news to more than 300 million households around the world.
  • A Chartered Financial Analyst holder (2003).
  • Former financial advisor and high-net-worth personal financial analyst.
  • Worked in equity research analyzing stocks and markets.
  • Have taught personal financial topics to more than 10,000 people in Canada, the U.S., Hong Kong, Singapore, Japan, the U.K., and Australia.
  • Have worked with some of the largest companies in the world to help deliver their financial wellness objectives including Google, HSBC, DBS Bank, Kobo Rakuten, Manulife Financial, National Bank Financial, BMO Global Asset Management, and RBC.
  • Was the head of PR in Asia at one of the largest insurance companies in the world.
  • Studied finance and accounting at the University of Manitoba.
  • Received Certified General Accountant designation (CGA, now CPA- 1998).
Strictly Money Program
Work With Me!

As Seen On

WHAT OUR CLIENTS ARE SAYING

“

To commemorate International Women’s Day, we invited Saijal to speak on the gender financial gap between men and women. Given that roughly half of ITG HK’s workforce are women, it was a particularly meaningful opportunity.

Saijal delivered a highly engaging and informative presentation with statistics and questions to stimulate thoughtful discussions amongst our employees. Our staff can often be quite reserved in a formal setting but Saijal’s relaxed, yet professional style immediately put our staff at ease which made for a wonderful session. The feedback from all participating staff was tremendous and they really appreciated the seeds of thought planted by Saijal. I would strongly recommend Saijal to anyone who’s looking to encourage their staff or customers to build healthy financial habits.

Michael CorcoranChief Executive Officer - Asia Pacific, ITG
“

Saijal provided an eye-opening perspective for our International Women's Day event, bringing to light the realities of the gender gap in financial ability and speaking empowering truth to our audience. It's been a pleasure to work with Saijal and I look forward to her continued impact through equipping women with the financial knowledge required for success in today's world.

Hei-Yue PangProgramme Manager, Garage Academy
“

We collaborated with Saijal for a "live" radio series on Women and Money on MoneyFM 89.3. Saijal made financially difficult concepts come alive in every episode. She communicates with a broadcasters knack for reducing complexity to memorable soundbites and provided spirited, intelligent content throughout. We were very happy to have her on our airwaves and look forward to collaborating with her again.

Michelle MartinHost of Your Money on Money FM 89.3
“

Saijal approaches the topic of personal finance with empathy and understanding. She is exceptional at articulating the importance and impact financial wellness (or unwellness) can have on people’s lives. Her presentation to our women’s group left everyone feeling empowered to take action. Whether they came to the session feeling financially capable or under-educated and unprepared, everyone left the talk with practical tips to improve their financial wellness.

Kerri McKenna, Vice President, Customer Experience, Rakuten Kobo

My Values

At the core of my money values lies the profound influence of my parents, Meena and Jay. From a tender age, they instilled in me the importance of hard work and attaching empowering values to money.

However, it was my father’s wise words when I turned 12 that truly left an indelible mark on me. He warned me about the inherent inequality of opportunity, especially for women and minority women. He taught me that education and financial acumen were the keys to leveling the playing field.

My mother, too, played a pivotal role in shaping my money values. At 15, she imparted crucial lessons about saving for unforeseen circumstances and the power of financial independence, which grants us the freedom to make choices.

Today, I firmly believe in the importance of diligent work and strategic thinking. I understand that money brings with it a certain privilege, and I approach it with the utmost respect. However, I also recognize that money is not the ultimate goal. Instead, it is a tool that empowers us to embrace life’s experiences fully, give back to others, and create positive change.

I am fortunate to have wonderful role models. My sincere hope is that I can pass on my wisdom to millions of women so they can live their best life.

Our Mission

To be the most trusted brand in financially empowering women through unbiased & holistic financial education, delivered with integrity, simplicity, and compassion.

  • We believe talking about money is not only healthy – it’s essential.
  • We believe that a prosperous economy will happen when collectively, individuals gain financial confidence – including women!
  • We believe learning how to manage money is one of the most important life skills we can have, yet many people and especially women, are not given the opportunity to learn it at school or at home.

I am a financial wellness advocate. I’m advocating for real systemic change so women have a chance to rise above stifling policies that keep them vulnerable, and so they can build financial security and thrive.

Talk to saijal

Every human being deserves to have a happy, fulfilled financial life regardless of gender, race, or where they came from.

We will only achieve this when:

• Individuals first own their financial journey.
• Society stops treating this as “someone else’s problem”.
• We work together to make systemic changes to support financial wellness for everyone.
• And women who are more philanthropic, and community-oriented and deliver better returns on their dollar, play a greater role in solving this challenge.

Saijal Sign